MoonMilk Brand Concept

MoonMilk is a conceptual brand project exploring how color, typography, and tone can reshape a familiar café experience into something calm, nostalgic, and gently magical. Inspired by moonlight, late nights, and milk-based comfort drinks, I developed a soft, pastel-driven visual identity centered on quiet moments and everyday rituals.

The project focuses on brand definition and visual systems, including naming, color palette, typography, menu architecture, and menu board design. I created a cohesive menu structure and drink naming system supported by celestial motifs and a restrained, editorial layout to emphasize ease, warmth, and approachability. The visual language was designed to feel modern yet comforting, blending playful imagination with functional café design.

MoonMilk demonstrates my ability to translate abstract brand values into a clear, usable visual system, while maintaining consistency, hierarchy, and emotional tone across a real-world application.